Overview
The best web site in the world is of little use
if it is not attracting the right visitors. We believe that your
web site should be linked to your overall business objectives and
targeted at a specific audience. To achieve this you need a web
marketing plan and a means of implementing the plan. This is where
our Active Management Programme comes in.
Features
Our Active Management Programme includes the following
activities:
- Annual review of your web site objectives and
strategy
- Optimisation of your web site for the major
search engines
- Submission of your web site to Internet directories
(e.g. Yahoo)
- Weekly submission of your web site to the 'Top
10' search engines
- Monthly reports on search engine referrals*
and search engine ranking
- Monthly review/update of site optimisation
- 'Fast Track' submission
- Optional Campaign Marketing (see below)
The Active
Management Programme is offered subject to our standard terms and
conditions.
(* Requires
access to host logging files)
Web Site Optimisation
We will
optimise your web site design for the major Internet search engines.
For example, inappropriate use of frames or Flash animation can
impact the ability of search engines to properly index your site.
The charges for this service vary depending on the amount of work
required. Sites designed by us will have been optimally designed
for search engine indexing.
Fast Track Submission
We will
expedite the submission of your site to most of the major search
engines as part of our standard fee. Typically, this will result
in your site being indexed within days rather than weeks and is
advisable where instant results are required. For some search engines
we charge an extra fee to cover their Fast Track registration fees.
Campaign
Marketing
We can
target specific areas of your web site by developing ‘campaign’
pages associated with specific keywords. This includes development
of campaign pages, submission to the search engines and regular
reporting as per the standard Active Management Programme. The charges
for this service are per campaign.
Briars Technology, Standard House, Weyside Park, Catteshall Lane, Godalming, Surrey, GU7 1XE
Tel: +44 (0) 1483 413420 Fax: +44 (0) 1483 417666
www.briars.net sales@briars.net
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