ACTIVE MANAGEMENT PROGRAMME

Overview

The best web site in the world is of little use if it is not attracting the right visitors. We believe that your web site should be linked to your overall business objectives and targeted at a specific audience. To achieve this you need a web marketing plan and a means of implementing the plan. This is where our Active Management Programme comes in.

Features

Our Active Management Programme includes the following activities:

  • Annual review of your web site objectives and strategy
  • Optimisation of your web site for the major search engines
  • Submission of your web site to Internet directories (e.g. Yahoo)
  • Weekly submission of your web site to the 'Top 10' search engines
  • Monthly reports on search engine referrals* and search engine ranking
  • Monthly review/update of site optimisation
  • 'Fast Track' submission
  • Optional Campaign Marketing (see below)

The Active Management Programme is offered subject to our standard terms and conditions.

(* Requires access to host logging files)

Web Site Optimisation

We will optimise your web site design for the major Internet search engines. For example, inappropriate use of frames or Flash animation can impact the ability of search engines to properly index your site. The charges for this service vary depending on the amount of work required. Sites designed by us will have been optimally designed for search engine indexing.

Fast Track Submission

We will expedite the submission of your site to most of the major search engines as part of our standard fee. Typically, this will result in your site being indexed within days rather than weeks and is advisable where instant results are required. For some search engines we charge an extra fee to cover their Fast Track registration fees.

Campaign Marketing

We can target specific areas of your web site by developing ‘campaign’ pages associated with specific keywords. This includes development of campaign pages, submission to the search engines and regular reporting as per the standard Active Management Programme. The charges for this service are per campaign.

 

Briars Technology, Standard House, Weyside Park, Catteshall Lane, Godalming, Surrey, GU7 1XE
Tel: +44 (0) 1483 413420 Fax: +44 (0) 1483 417666
www.briars.net     sales@briars.net